whilst you see the name of this newsletter, some of you will be pronouncing, ‘what do you mean, how do i get started with social media, like it’s a few big mystery?’ To a few, it would sound like a stupid query as most of the people simply dive right into a platform and start making posts.Now imagine if you may, which you’re a 50 or 60-something new entrepreneur. most of your posts have been on fb or and you would possibly have contributed to the organisation LinkedIn page, but you in no way had to bother with putting those social media debts for your enterprise.With dozens of multi-million networks and big companies pouring thousands and thousands of dollars into it, social media may additionally seem daunting for any small business entrepreneur, even more so for 50-somethings who haven’t grown up with the net. but the quantity of publicity social media can convey your business, and the possibility it offers you to hook up with your target audience and spread the phrase approximately your services or products cannot be not noted.Your competition are already on facebook, Twitter, LinkedIn, YouTube, and other social networks. In a international full of cellular devices and apps, having best a internet site and blog is now not sufficient.right here are a few recommendations to get you started for the #FiftySomethingEntrepreneur.The right approach to Social MediaBefore getting commenced, you need to understand that social media is first and most important social. while manufacturers do use it to market themselves, from time to time the usage of paid ads, the principle benefit of being social is interacting with your target market. what’s greater, Google takes into consideration the buzz you generate on social networks whilst determining your search engine ranking, or how high you display up within the Google search consequences.start SmallThere are many social networks, together with facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, WhatsApp, YouTube, and Tumblr. As a startup or small commercial enterprise, you could not have the time or the sources to be active on all of them, nor need to you.An powerful method is to begin small. maximum agencies begin with #fb, #Twitter, #LinkedIn, and optionally, #YouTube. depending to your target customers, some of networks will offer you higher returns to your time spent on them than others.Create a SM advertising and marketing StrategyIt’s crucial to have a social media advertising and marketing approach in area. without one, social media can become a time-sink. considering your audience, their needs, and what you can provide them. decide what content material would work nice for them, whether it’s articles, snap shots, motion pictures, short updates, how-to guides, and so on. Social media is very bendy, so that you mix it up to keep matters exciting.developing an engaging Social business PageAfter growing your debts, you have to customise them. hold private and professional accounts separate. in your enterprise, ensure to create a enterprise page, as opposed to a general profile. this can allow you to customize your page with a brand, business cope with and different details, as well as access a wealth of statistics approximately your enthusiasts and followers. add a custom header and historical past for your business web page, and try to hold all pages regular in terms of design.content: introduction, Curation, and TimingYou additionally must determine how often you may post fresh content material on social media – at the least two or 3 times a week is a ought to, and ideally you need to post something new each day. fortunately, you don’t need to create all of the content material yourself. you can constantly curate or share content from specialists on your enterprise, information sites, and other relevant resources, as long as you supply credit to the creator and don’t infringe any usage rights.the key to fulfillment – Being active and InvolvedThe difficult paintings starts after you have installation your debts. Posting is not sufficient. you need to have interaction with your target audience by means of answering their questions, starting discussions, organizing contests, and rewarding loyal fans with mentions, and possibly for ecommerce businesses with coupons, or freebies. you need to follow others, proportion their content, and join organizations and discussions. On social media, in case you aren’t active, you are invisible.Social media can also open up the door to new expert connections. Actively connect with your current connections and also seek influencers, specialists, and different great people in your industry. share their content and you could catch their eye.Be SocialLast however no longer least, it is crucial to understand that being on social media is now not non-compulsory for a small commercial enterprise. if you are not “social,” humans might not be capable of find your enterprise as easily, and lots of will go to your competition as a substitute. this is why if you do not have the time to manipulate your social media marketing efforts yourself, it is higher to delegate someone within your business enterprise to do it for you, or lease someone to help you with this.The key is to get commenced and not to shy away from carrying out social media. believe me when I say it receives less difficult the greater time you spend in doing a little form of put up. Now move and feature a few fun.